Well, last week we received 163 Royal Mail crates of Gone Away or refused post on behalf of one of our clients.
The client knew that their mailing list was somewhat out of date, but just didn’t have the in-house resources to deal with all the Gone Away returned mail. It is a Royal Mail requirement that all bulk mailings have a return address on the envelope. So, a simple solution was to use e-mediacy’s address on the back of the envelope for returned or refused mail.
We access the client’s database online and make the address amendments on their behalf. Rather than simply deleting the name and address (as they may be added again by mistake), the particular database entry is marked as “Do not mail”. Then, any reusable inserts are rescued (in the interests of saving trees as well as money!), and finally anything with personal identifiers on is destroyed as confidential waste.
It is time consuming to deal with Gone Away returned mail, but the cost saving is well worth it.
Do contact Jenny or Paul to find out how we can help you slim and refine your own mailing list in this way.